Why You Should Include B2B Telemarketing You have a lot of options when it comes to marketing channels, with digital varieties like email and social media providing a personalized way to connect with customers. While you should take advantage of digital opportunities to engage your audience, it’s important to note that there’s still no replacement…
There’s Nothing Passive About B2B Telemarketing The advent of digital marketing methods often requires a trial-and-error approach. You test out a few strategies, and eventually, the analytics will tell you what sticks. Thankfully, there’s one tool you can use that doesn’t require money, time and resources to find out what’s working. B2B telemarketing gives you…
Tips on a More Impactful Lead Generation Campaign A lead generation campaign utilizes a number of methods to achieve success. While nearly everyone has embraced digitization and there are many high-tech resources out there today, going with a decades-old method still provides great benefits, and that method is telemarketing. Telemarketing is one of the most…
Tips on Choosing the Right Telemarketer for Lead Generation Lead generation is the foundation of any good sales strategy. One of the most powerful tools used in lead generation campaigns is telemarketing. It’s a method whereby you gather a multitude of information that helps you shape a strategy that is ultimately more beneficial in many…
A few years ago, digital marketing was lauded as the strategy to end all other B2B lead generation efforts. Many marketers believed that email newsletters, social media and other digital marketing efforts would eliminate the need for traditional lead generation. As the strengths and weaknesses of digital marketing were discovered, it became clear that marketing…