To Succeed at B2B Lead Generation, Pair Traditional Methods with Digital Marketing
A few years ago, digital marketing was lauded as the strategy to end all other B2B lead generation efforts. Many marketers believed that email newsletters, social media and other digital marketing efforts would eliminate the need for traditional lead generation. As the strengths and weaknesses of digital marketing were discovered, it became clear that marketing…
DetailsThe Facts on Contact Centers and Customer Service
Tips on Choosing the Right Contact Center for Customer Service Skilled communicators are the foundation of any good customer service strategy. One of the most powerful tools used in customer service is the contact center. Its approach to training, employee motivation, problem solving and ongoing skill development is the differentiating factor in the customer service…
DetailsBuilding Customer Loyalty Through the Human Touch of Quality Customer Service
Tips on Creating a More Impactful Customer Experience A customer service strategy utilizes a number of methods to achieve success. While nearly everyone has embraced digitization and there are many high-tech resources out there today, going with a decades-old method still provides valuable benefits, and that method is the human touch. Human-to-human interaction is one…
DetailsThe Benefits of Human Customer Service
There’s Nothing Antiquated About Human Customer Service The advent of digital customer service methods often requires a trial-and-error approach. You test out a few strategies, and eventually, the analytics will tell you what sticks. Thankfully, there’s one tool you can use that doesn’t require expensive experimentation and or disruption to the customer experience to find…
DetailsThe Value of Omnichannel Customer Service
You have a lot of options when it comes to customer service channels, with digital varieties like email and social media providing a personalized way to connect with customers. While you should take advantage of digital opportunities to engage your audience, it’s important to note that there’s still no replacement for human-to-human customer service. When…
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How Outsourcing Your Contact Center Helps You Close the Customer Experience Gap
Creating a highly personalized customer experience is no longer what you do to gain an edge over your competitors. It’s what you do to survive in a competitive market. And you do it with an outsourced contact center. A recent survey about the importance of customer experiences conducted by Harvard Business Review Analytic Services included…
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Does Your Outsourced Customer Experience Have “The Belize Touch”?
Providing the ultimate, personalized customer experience is at the top of your priority list. But you know that even with high-quality products and a perfect price point, your customers can all too easily switch to a brand that seems to value and “know” them. You may find that you can best meet your customers’ expectations…
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The Best Way to Drive Brand Loyalty Is Happy Contact Center Employees
Company culture has become a priority for business leaders and rightly so. It’s a reflection of your brand’s identity and values, and it directly influences the interactions your employees have with customers. Satisfied employees can focus on the customer’s needs, while disgruntled employees are distracted by their own concerns. So, the big question is: Are…
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