The Key to Success Is a Positive Customer Experience

Maintaining customer relationships is paramount to maintaining loyalty and earning returned business. The cost of acquiring new customers is quite high, which is why the focus on a positive customer experience is so important. Customers have many options in where to spend their money, which means you have to one-up your competition. You can have…

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The Facts on Telemarketing and Lead Generation

Tips on Choosing the Right Telemarketer for Lead Generation Lead generation is the foundation of any good sales strategy. One of the most powerful tools used in lead generation campaigns is telemarketing. It’s a method whereby you gather a multitude of information that helps you shape a strategy that is ultimately more beneficial in many…

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The Brand Experience Is of Paramount Importance

There is a reason companies say their employees are the most valuable asset in their organization; the brand experience they offer is the voice of the company. It’s for this reason that your contact center should be staffed with high-quality professionals capable of representing your brand in a way that is consistent with your company…

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The Benefits of B2B Telemarketing

There’s Nothing Passive About B2B Telemarketing The advent of digital marketing methods often requires a trial-and-error approach. You test out a few strategies, and eventually, the analytics will tell you what sticks. Thankfully, there’s one tool you can use that doesn’t require money, time and resources to find out what’s working. B2B telemarketing gives you…

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The Advantages of a Nearshore Contact Center

When you offer a positive employee engagement experience, it leads to customer satisfaction. When customers are satisfied, they keep coming back. They also provide a valuable word-of-mouth service that funnels more business your way. Increasingly a way to get to this point is through partnering with a nearshore contact center. Nearshore services have advantages outside…

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Savvy Marketers Know the Value of B2B Telemarketing

Why You Should Include B2B Telemarketing You have a lot of options when it comes to marketing channels, with digital varieties like email and social media providing a personalized way to connect with customers. While you should take advantage of digital opportunities to engage your audience, it’s important to note that there’s still no replacement…

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Partnering With a Nearshore Contact Center and the Positive Impact on a Community

There are many reasons to partner with a nearshore contact center; namely, your ability to improve customer relationships, but there is another component linked to social responsibility. While you have a responsibility to your employees to remain profitable, you can also help out communities that truly value your business, and you can have a positive…

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