A few years ago, digital marketing was lauded as the strategy to end all other B2B lead generation efforts. Many marketers believed that email newsletters, social media and other digital marketing efforts would eliminate the need for traditional lead generation. As the strengths and weaknesses of digital marketing were discovered, it became clear that marketing…
DetailsRetaining customers has always been important, but when the economy suffers, retention becomes a top priority. What’s the best way to keep customers coming back? The answer is quality customer service. Forrester, a research and consulting company, recently released its report on customer service megatrends hitting companies struggling in the current pandemic-ladened environment. In short,…
DetailsMaintaining customer relationships is paramount to maintaining loyalty and earning returned business. The cost of acquiring new customers is quite high, which is why the focus on a positive customer experience is so important. Customers have many options in where to spend their money, which means you have to one-up your competition. You can have…
DetailsThere is a reason companies say their employees are the most valuable asset in their organization; the brand experience they offer is the voice of the company. It’s for this reason that your contact center should be staffed with high-quality professionals capable of representing your brand in a way that is consistent with your company…
DetailsCompany culture has become a priority for business leaders and rightly so. It’s a reflection of your brand’s identity and values, and it directly influences the interactions your employees have with customers. Satisfied employees can focus on the customer’s needs, while disgruntled employees are distracted by their own concerns. So, the big question is: Are…
DetailsWhen consumers interact with a customer service representative and come away from it feeling more like they’ve encountered customer disservice, the results are fairly consistent: they go elsewhere to do business. To prevent this situation in your organization, consider outsourcing your contact center services. It’s unfortunate that almost 80% of organizations think they’re offering “world-class”…
DetailsStudy after study concludes that retailers who have established a relationship with their target audience — who show them that they really care about their satisfaction — are the ones that get the return business. When you outsource to the right inbound contact center, you have an opportunity to build the kind of relationships that…
DetailsOutsourcing your inbound contact center services can save your company money, but that’s only one reason outsourcing is popular. The money you spend on these services offers an amazing ROI because you’re enlisting expertise from the people who make it their full-time job to provide a positive customer experience, which is the most attractive part…
DetailsStriving to fit the label of a “customer-centric company” is on the minds of most business leaders hoping to improve the reputation of their brands. The best way to achieve a customer-centric reputation is by providing high-quality customer service. By outsourcing your contact center services, you can achieve this goal at a quick pace. If…
DetailsCreating a highly personalized customer experience is no longer what you do to gain an edge over your competitors. It’s what you do to survive in a competitive market. And you do it with an outsourced contact center. A recent survey about the importance of customer experiences conducted by Harvard Business Review Analytic Services included…
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