Perception in business is key. If a consumer’s perception of your brand is positive, they’re probably a loyal customer and they’ll keep coming back for business. They may even talk up your brand to other people, which can snowball into more business. Offer the right customer experience and you can gain the same advantages.
In 2020, when buying behaviors began to make a huge shift, a survey of consumers found that 84% said the experience they have with a brand is at least as important as what they buy from a brand. Caring about the perception consumers have of your brand is a priority and you can show that by offering excellent customer experiences.
But how can you create momentum in the areas of customer experience and brand perception? Businesses are learning they can make a huge impression on their customers and potential customers by outsourcing their customer services to professionals.
Benefits of Outsourcing
You work hard to ensure your products and services stay competitive in your industry. You also put in plenty of work on your image on social media, other digital marketing and traditional advertising, so why invest all that work on a bad customer experience with a sub-standard contact center?
When you outsource your contact center for exceptional customer experience services, the value is measurable. First and foremost, customer service professionals are often the most personalized form of communication your customers will have with your brand, so you need that experience to be a positive one.
Rather than let inexperienced and undertrained agents field those calls, outsource to a professional contact center and you’ll see it impact your bottom line.
Benefits of a Nearshore Contact Center
The biggest advantage professional contact centers have over other customer service channels is that the agents are highly trained. When they interact with a valued customer, they know exactly what to say, but they are also great listeners. It’s all part of being good at communicating with others, and that goes a long way toward improving customer perceptions of your brand.
When you partner with Protel BPO, you get the cost savings that go with choosing a nearshore contact center, but you also receive premium services that are the hallmark of what we do here. Our training programs are second to none, which means when our highly qualified applicants finish their education with our expert trainers, they have the tools they need to succeed. Contact us and find out more about our process.