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The Facts on Contact Centers and Customer Service

Tips on Choosing the Right Contact Center for Customer Service Skilled communicators are the foundation of any good customer service strategy. One of the most powerful tools used in customer service is the contact center. Its approach to training, employee motivation, problem solving and ongoing skill development is the differentiating factor in the customer service ... The Facts on Contact Centers and Customer Service

To Succeed at B2B Lead Generation, Pair Traditional Methods with Digital Marketing

A few years ago, digital marketing was lauded as the strategy to end all other B2B lead generation efforts. Many marketers believed that email newsletters, social media and other digital marketing efforts would eliminate the need for traditional lead generation. As the strengths and weaknesses of digital marketing were discovered, it became clear that marketing ... To Succeed at B2B Lead Generation, Pair Traditional Methods with Digital Marketing