The Benefits of B2B Telemarketing

There’s Nothing Passive About B2B Telemarketing The advent of digital marketing methods often requires a trial-and-error approach. You test out a few strategies, and eventually, the analytics will tell you what sticks. Thankfully, there’s one tool you can use that doesn’t require money, time and resources to find out what’s working. B2B telemarketing gives you…

To Succeed at B2B Lead Generation, Pair Traditional Methods with Digital Marketing

A few years ago, digital marketing was lauded as the strategy to end all other B2B lead generation efforts. Many marketers believed that email newsletters, social media and other digital marketing efforts would eliminate the need for traditional lead generation. As the strengths and weaknesses of digital marketing were discovered, it became clear that marketing…