Tips on a More Impactful Lead Generation Campaign
A lead generation campaign utilizes a number of methods to achieve success. While nearly everyone has embraced digitization and there are many high-tech resources out there today, going with a decades-old method still provides great benefits, and that method is telemarketing.
Telemarketing is one of the most reliable ways to connect with your potential clients and create a relationship that can be long-lasting. Marketers have fully embraced social media as a means of making connections, but telemarketing proves extremely reliable in establish deeper connections.
Most successful lead generation campaigns dip into radio advertising, social media, direct mail, email and newsletters. It’s a multi-channel approach that has proven successful. However, leave telemarketing out of the picture and you’ll see a drastic reduction in your return on investment. For it to really work out, you need to work on your outreach strategy.
Every good plan has goals attached to it. Some will establish different phases of goals that are measured incrementally. By establishing goals, you’re making it easier to identify which segment of the market you need to cater to. In fact, many marketers will start with an overall large goal, which is a good way to develop those smaller goals that need to be reached during different parts of the campaign.
Flexibility in Approach
What might seem like a great idea on paper can go bad in reality. That’s why you need to have the flexibility to make changes when needed. Even “good” campaigns should be evaluated and tweaked for improvement.
Telemarketing is flexible in a variety of ways, and one of those is its effective application for both B2B and B2C sales. Whether you’re marketing to a purchasing agent at a large enterprise or selling your product directly to a consumer, personal connection is key to the sale. Telemarketing allows the conversation to flow naturally, with flexibility to go different directions based on the responses of the customer.
While flexibility is important and you shouldn’t be afraid to make changes as needed, being consistent in your tone, language and brand message is vital. Be mindful that each and every interaction with your target audience is an opportunity to make a good impression, which is difficult to do without being consistent in your message across all mediums, including telemarketing.
Know Your Audience
Building the right content to put in front of your audience can’t happen unless you know their needs. What challenges are they facing? What can your organization do to alleviate those challenges? Telemarketing is actually a great tool for finding out exactly what those challenges are. Later, telemarketers can be used again to effectively communicate how your organization can address any concern.
Telemarketing can also help you boost inbound sales, because it allows your company to gather details that make highly personalized lead nurturing possible. Through a conversation, you can learn details about the customer’s buying process, what the pain points are that are leading them to consider your product and what might cause them to make a specific purchasing decision.
Provide Excellent Customer Service
Even after you’ve made the sale, telemarketing remains a powerful tool for promoting future engagement with the customer. You can follow up after the first delivery, check in when there’s been a lapse in orders and talk with them when you’re running a special promotion that might benefit them. Telemarketing is a perfect tool for improving customer service and continuing a personal connection with the customer.
At Protel, the services we provide for lead generation are an important component of our clients’ growth strategies. Our agents are highly trained in lead generation, which means we’re committed to providing quality leads that turn into customers. Contact us and let’s discuss our methods and how they can be a great fit in your lead generation strategy.