Can customer service really be part of a marketing strategy? In some ways, it always has been, as the goal of customer service is to keep your customers coming back. While some marketing ploys are built around attracting customers, customer service is critical in retaining customers. Why? Because customers who are treated with excellent service…
DetailsLabor shortages have hit just about every industry. Among the more persistent problems this causes is that customers feel their needs aren’t being met by the brands they spend their hard-earned money with. Fortunately, there’s a customer service solution available. According to the U.S. Chamber of Commerce, the retail trade industry is experiencing a “quit…
DetailsWhat do people value most about their customer experience? They’re often looking for a unique, personalized customer experience; for others, some of the most important points to hit with your customer service include being knowledgeable, convenient, efficient and friendly. Prioritize these four areas and you’re likely to find yourself hitting the sweet spot with many…
DetailsIt’s been a top focus of customer service conversations in 2022 and it’s slowly sinking into decision-makers at companies in many industries: consumers are less forgiving than they were prior to the pandemic when it comes to customer service interactions. Offering more personalized services is increasingly what your organization needs to provide to keep customers…
DetailsKeeping your current customers is far less costly than building up a new customer base. In fact, you can count on a loyal customer to be worth almost 10 times the amount of their first purchase. From finding a more personalized way to interact with your target audience to outsourcing customer service assistance, you have…
DetailsCustomers can get upset when they aren’t happy about the way they have been treated by companies they spend their hard-earned money with. The behavior, which has been defined as “customer rage,” is the topic of a national study that reveals the rage triggers that can be avoided by providing good customer service. It was…
DetailsCustomer expectations are on the rise. Over the past two years, expectations themselves have evolved and it has happened very quickly. In fact, people with their pulse on the wants and needs of the consumers know that customer service has become exceedingly important – far more than it was pre-pandemic. Is your company meeting customer…
DetailsJust because the world has gone digital doesn’t mean human interaction is no longer important to customer service. The strongest relationships are built on personal contact, which is why so many organizations have turned to high-quality contact centers to manage interactions with customers. Digital transformation has brought a wealth of advancements that have had a…
DetailsHappy employees create happy customers. So how do you ensure employees are happy and confident in their position? You begin with selecting people that are right for the job, giving them quality training and allowing them to grow within the organization. Outsourcing your customer service can help you ensure all of these areas are…
DetailsThink about what makes your most loyal customers keep coming back. These are the people who have had numerous positive experiences with your brand, from liking your products and services to interacting with your social media posts and having friendly conversations with your customer service representatives. Customer perception of your brand is everything, so what…
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